Grant Cardone has gone from a car salesman to a businessman with $1.4 billion in assets under his management.
But he still thinks of himself as a salesman, and he’s arguably the best in the world. Before meeting him, I wouldn’t necessarily have characterized myself as a cynic. It’s just that I had a pretty good idea of what a salesman does: tries to sell you on something. So, if I had one goal going into the meeting, it was “don’t buy it.”
Cardone consults for multiple Fortune 500 companies. He offers financial and sales guidance to anyone through his training platform, Cardone University. He owns and operates seven companies with an annual profit of $150 million, and his real estate firm, Cardone Capital, holds $1.4 billion in assets. He’s an international speaker with 2.4 million Instagram followers and seven books to his name including a New York Times best-seller. All impressive, but I am a tough sale.
Who is Grant Cardone’s wife Elena Lyons? The love story and secret behind power couple’s 16-year marriage
An unapologetic entrepreneur and international motivational speaker, Grant Cardone has paved the path to success with his miracle story. At 25, he was in rehab for drug addiction but by 30, he was making millions. Having authored best-selling books like ‘The 10XRule’ and ‘Be Obsessed or Be Average’, he has often shunned the traditional American Dream to “work hard, save money and own a home”.
According to Grant, people have everything you need, and cash is trash when it sits idle. He believes you need to put your money and your contacts to work. Along with two other entrepreneurs, he is all set to be on the second season of ‘Undercover Billionaire’ betting $1 million to build a million-dollar company in 90 days with only $100 in his pocket. Amid his stint on the reality TV show, here’s a slice of his personal life, marriage and kids.
Who is Grant Cardone?
Born on March 21, 1958, in Lake Charles, he is a north American born to Curtis Louis Cardone and mother Concetta Neil Cardone. Did you know he is a twin child? His twin brother’s name is Gary Cardone. After graduation, he worked for a sales training company and then charted his path to success with 17 companies and seven books, including ‘Sell To Survive’, ‘The Closer’s Survival Guide’, ‘If You’re Not First, You’re Last’, ‘The 10X Rule’, ‘Sell or Be Sold’, ‘The Millionaire Booklet’ and ‘Be Obsessed or Be Average’. According to his website, he owns a real estate portfolio of around $350 million along with Cardone Enterprises, The Cardone Group, and Cardone Acquisitions.
In a tragedy, he lost his father when he was 10 and saw his mother’s grief turn into fear. That’s when a fire erupted in his belly to make millions.
Who is he married to?
In an article, Cardone penned down his story and wrote, “Many of you don’t know this, but I was 35 the first time I married, and I was divorced by 36. One year, that’s how long I was able to make it. I’m not bragging about it, I know divorce isn’t good, but I’m not ashamed of it either. It happened. We both quit the marriage long before it officially ended. The fact was I was wrong for her, and she was wrong for me.
“She was happy with $1,000,000. I did the math—and I wasn’t happy to settle. Staying in that marriage would have been suicide for me on a multitude of levels—especially financially. I’m just not a two-kid-two-dog–day-job-white-picket-fence kind of guy,” he added.
He then said, “Now I’ve been married 13 years to Elena, who is 100% on the same page with me, but I still understand how it feels when you aren’t on the same page with your spouse.”
Who is Elena Lyons?
Just like Grant, Spanish-born actress Elena’s childhood was not easy. Born on June 27, 1973 in Madrid, Spain, she vividly remembers her father, a WWII veteran, and a tragedy that shaped her life. “Elena, Goldie’s house is on fire, and Goldie and her mother are still inside,” her father told her one morning and despite all efforts to save the family, she lost her neighbor and best friend Goldie in the flames. She was just 13 then but those memories haunted her for life.
At 17, she pursued a modeling and acting career and was one of Maxim’s top models. A New Orleans native, Elena moved to Los Angeles and starred in TV shows and movies like ‘Saved by the Bell: The College Years’, ‘USA High’, ‘CSI’, ‘Two and a Half Men’, ‘Days of Our Lives’, and ‘The Young and the Restless’.
However, she always felt the world of showbiz was a façade. “Underneath that was a lot of pain that I should have just dealt with and then actually moved on,” she said. In 2003, she locked eyes with Grant, love blossomed and the two worked endlessly to build their empire.
A love story for ages
16 years down the line, the couple are happily married and blessed with two adorable daughters, Sabrina Cardone, 11, and Scarlett Cardone, 9. Living in Miami beach, the husband and wife duo co-host ‘The G&E Show’ together.
